25, Dec 2022 | admin
Serta is a US-based company that specializes in developing and manufacturing mattresses to over 150 countries worldwide. Serta and their client, Weight Watchers, partnered with Scribnia to launch their ‘rethink your wellness’ gift with purchase promotion.
Program Objectives
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Increase brand engagement
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Establish brand loyalty
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Promote product purchasing
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Capture customer data
Strategy
Scribnia used SCRIBE³ to create a microsite for the ‘Rethink Your Wellness’ gift with purchase promotion, leveraging the following modules:
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Purchase Receipt Validation
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Data Capture & Analytics
When consumers purchase $399+ on participating products in one transaction at Sam’s Club stores or online, they are eligible to receive a free three-month Weight Watchers membership. Through the Purchase Receipt Validation technology on SCRIBE³, customers can validate their purchase by registering and uploading a picture of their receipt to the microsite. Once their purchase has been validated, customers received an email with a link to sign up for the free Weight Watcher’s three months membership.
SCRIBE³ allows Serta to track the progress of their promotion in real-time and gather valuable customer information. The Data Capture & Analytics module provides information on consumers’ activity on the microsite during the promotion and their purchasing activities. Serta is able to take advantage of this data to make informed business decisions on future promotions to enhance sales and purchases.
